Key Responsibilities:

🧾 Operations & Inventory Management

• Oversaw daily operations across multiple sales outlets and ensured smooth workflow and policy adherence.

• Monitored outlet staff attendance and addressed staffing shortages in coordination with HR.

• Conducted comprehensive inventory analysis to maintain optimal stock levels based on demand trends.

• Led stock audit planning and implementation, identifying discrepancies to prevent fraud and ensure accountability.

• Enforced proper stock return procedures for damaged or overstocked items back to main warehouses in Lahore, Karachi, and Peshawar.

• Ensured accurate stock delivery as dispatched and verified on-ground checks at sales points.

• Managed voucher checking, budgeting, and compliance tracking across all sales locations.

• Ensured proper stock display, cleanliness, and upkeep, including sale point renovations and local supply deliveries.

• Implemented and updated internal policies, ensuring staff were informed and trained accordingly.

• Resolved audit observations, maintained discipline, and promoted inter-departmental coordination.

📊 Marketing & Digital Strategy

• Designed and executed marketing plans and campaigns across physical and digital platforms.

• Conducted market research, competitor analysis, and developed reports for strategic decision-making.

• Handled digital marketing activities, including:

  • Social Media Marketing

  • Search Engine Optimization (SEO)

  • Website management

  • Performance tracking through weekly stats and data reports

• Developed effective marketing communication strategies to increase brand reach and customer engagement.

• Authored internal policy documents, presentations, and coordinated the launch of new initiatives.

📍 Route & Expansion Strategy

• Identified and planned new market entry points and optimized logistics through strategic route planning for distribution and outreach.